ETOA's Member Meeting 2026

In my role as ETOA President, it was a pleasure to host the 2026 ETOA Members Meeting with CEO Tom Jenkins on 21 October. We brought members together to reflect on the year, look at the business environment for tourism in Europe and share ETOA’s priorities and plans for 2027 and beyond.

We covered:

• The business environment for European tourism: The key developments, challenges and opportunities we are seeing across our membership and the wider visitor economy
• ETOA in 2026: Highlights from the year and how we have been supporting members and representing the sector
• Looking ahead to 2027 and beyond: Our priorities and where we will focus our activity
• Connecting the industry: Networking and business development opportunities through ETOA’s events and community

We also opened the floor for questions and comments from the members.

You can view the recording here.