The Live Travel and Tours Blog

In my role as ETOA President, it was a pleasure to host the 2026 ETOA Members Meeting with CEO Tom Jenkins on 21 October. We brought members together to reflect on the year, look at the business environment for tourism in Europe and share ETOA’s priorities and plans for 2027 and beyond.

We covered:...

On 01 October, I was honoured to be part of ETOA’s webinar, From Volume to Value: The Role of Organised Tourism in Europe’s Visitor Economy. 

We talked about why the value of tourism is about so much more than simply counting visitor numbers or how much people spend, and considered the part organised...

I was able to spend a busy and very enjoyable few days in Central Europe with ETOA (European Tourism Association) last week. 

We started in Prague with an ETOA Board meeting in the remarkable surroundings of the Lobkowicz Palace, followed by the launch of the new Central Europe Marketplace 2027 – an ...

On 11 and 12 June, I attended the ETOA Advisory Council (AC) meeting, and the inaugural SHOP workshop (Shoulder and Off peak) in London. 

At the AC meeting, we discussed the impact of the ongoing situation in the Middle East, along with the challenges presented by both existing and proposed taxatio...

Yesterday, ETOA (European Tourism Association) hosted its quarterly Advisory Council meeting, followed by the 2026 General Assembly and Members’ Meeting in Berlin. As ETOA President, I was delighted to chair the meeting and present at the assembly, as well as to have time with members to discuss man...

More than 175 appointments, 4 days (and nights!) of events, 10 educational sessions, and meetings with the leaders of both ETOA and SYTA, and it's been a busy few days!

Most of our expert team attended various London-based events last week, including GEM, the ETOA Conference and World Travel Market...