The Live Travel and Tours Blog

I was able to spend a busy and very enjoyable few days in Central Europe with ETOA (European Tourism Association) last week. 

We started in Prague with an ETOA Board meeting in the remarkable surroundings of the Lobkowicz Palace, followed by the launch of the new Central Europe Marketplace 2027 – an ...

On 11 and 12 June, I attended the ETOA Advisory Council (AC) meeting, and the inaugural SHOP workshop (Shoulder and Off peak) in London. 

At the AC meeting, we discussed the impact of the ongoing situation in the Middle East, along with the challenges presented by both existing and proposed taxatio...

Yesterday, ETOA (European Tourism Association) hosted its quarterly Advisory Council meeting, followed by the 2026 General Assembly and Members’ Meeting in Berlin. As ETOA President, I was delighted to chair the meeting and present at the assembly, as well as to have time with members to discuss man...

More than 175 appointments, 4 days (and nights!) of events, 10 educational sessions, and meetings with the leaders of both ETOA and SYTA, and it's been a busy few days!

Most of our expert team attended various London-based events last week, including GEM, the ETOA Conference and World Travel Market...

Today, our Operations Manager, Karen Wynne, took part in an ETOA webinar focusing on student and educational travel in Europe. 

From ETOA:

"Europe has long been a cornerstone of global educational tourism, offering unparalleled cultural, historical, and academic value. Join us for an insightful me...

Today I was delighted to take part in another webinar for ETOA - this time on the prospects for inbound demand for Europe from North America in 2025.

Recent political and economic events have coincided with a softening of bookings from Europe's most important origin market and, in this webinar, I, ...