The Live Travel and Tours Blog

Today I was delighted to take part in another webinar for ETOA - this time on the prospects for inbound demand for Europe from North America in 2025.

Recent political and economic events have coincided with a softening of bookings from Europe's most important origin market and, in this webinar, I, ...

In honour of St Patrick's Day (17th March), we have prepared a very special Irish sample itinerary.

Ireland is a land where stories are woven into every cobbled street, rolling green hill and crashing Atlantic wave. From the ancient legends of warrior kings and mythical creatures to real-life tales o...

During the European tourism association’s (ETOA) General Assembly on 26 February 2025, new Board positions were voted and announced. As part of this election, Adele Youngs stepped into the role of President of ETOA.

She said: "I am honoured to have been elected as President of ETOA and look forward...

We’ve loved you for a long time – after all, you are the City of Love, of Lights, of Romance. You are sleek, sophisticated and chic… You had us at “bonjour”.

But just lately, it's as though we are being ghosted after a bad Tinder date. Your usual je ne sais quoi has left us feeling like we’re in one ...

I was honoured to take part in yesterday’s ETOA webinar on population trends, where we explored how rising life expectancy, ageing populations, evolving family structures, and migration are reshaping societies. These shifts will have a profound impact on the travel industry, influencing everything f...

2025 marks a number of hugely important anniversaries.

Today, 27 January marks the 80th anniversary of the liberation of Auschwitz, an event that serves as a poignant reminder of the atrocities of the past and the importance of ensuring such history is never forgotten.

08 May marks the 80th anni...