The Live Travel and Tours Blog

In my role as ETOA President, it was a pleasure to host the 2026 ETOA Members Meeting with CEO Tom Jenkins on 21 October. We brought members together to reflect on the year, look at the business environment for tourism in Europe and share ETOA’s priorities and plans for 2027 and beyond.

We covered:...

On 01 October, I was honoured to be part of ETOA’s webinar, From Volume to Value: The Role of Organised Tourism in Europe’s Visitor Economy. 

We talked about why the value of tourism is about so much more than simply counting visitor numbers or how much people spend, and considered the part organised...

I was delighted to join another SYTA International Committee webinar, Take the Stage Abroad: Partnering with Receptive Operators & DMCs for Student Performance Groups.

This was the third in a series of SYTA webinars looking at international partnerships, and this time we focused on the particular c...

We are very pleased to share that Live Travel and Tours is now officially a Certified Student Travel Organisation (CSTO).

Safety has always been fundamental to how we operate all our tours, but going through the CSTO process gave us a valuable opportunity to really examine what we do particularly for...

I was able to spend a busy and very enjoyable few days in Central Europe with ETOA (European Tourism Association) last week. 

We started in Prague with an ETOA Board meeting in the remarkable surroundings of the Lobkowicz Palace, followed by the launch of the new Central Europe Marketplace 2027 – an ...

Groups Today have just listed the SYTA top 4 bucket list destinations for students. We are delighted that we can provide trips to two of them - London and Greece. 

Whilst we love that these are bucket list destinations, that does also imply that they could be expensive, when the reality is that the...